Post

After one of the biggest bag fumbles in history where they underestimated the commercial potential of an animated film inspired by Asian culture, Sony proves they learned absolutely nothing and doubles down by scrapping the next film all together.

Cartoon Brew@cartoonbrew.bsky.social

Sony, the company that sold 'KPop Demon Hunters' for a song, has scrapped a Thai folklore-inspired feature from 'Amphibia' creator Matt Braly and 'Steven Universe' creator Rebecca Sugar two years into development, calling it “not commercial enough.” www.cartoonbrew.com/feature-film...

cartoonbrew.comSony Scraps Thai Folklore Feature From Matt Braly, Rebeca SugarAfter two years in development, Sony has pulled the plug on the culturally rooted animated feature, calling it “not commercial enough.”

11/2/26, 9:42 pm136 reposts361 likes

Gaia_BentosZX5

@bento-bongos.bsky.social

11 Feb

And this is GoonerGate mandated. Constantly reminding us of how INFERIOR animation is to their GIGACHAD LIVE ACTION GHOST HUNTING ACTION FILM DREG.

Mitaukano

@elleisdoodling.bsky.social

11 Feb

Oh come the fuck on, this would have been fucking amazing!!

Keiya

@keiya.tinyfairy.xyz

12 Feb

what does "not commercial enough" even mean‽

NB Kuhn is a pen name

@nbkuhn.bsky.social

11 Feb

Okay, I appreciate someone else saying it because it's all I've been thinking. KPop Demon Hunters 2 will take years. People are clearly hungry for this kind of story!

Ryan Estrada

@ryanestrada.com

11 Feb

Even if execs wanted to remain artless cowards, they could have retitled it Thai Demon Hunters and kicked off a half-assed KPDHCU.

FuriousSterling

@furioussterling.bsky.social

11 Feb

The extremely common and embarassing Sony Animation “L”

Pseudandry

@pseudandry.bsky.social

11 Feb

This was scrapped at the beginning of 2025

Wlsonx1999 but Spooky.

@wilsonx1999.bsky.social

11 Feb

So, it was probably scrapped by the same executives who gave away K-Pop Demon Hunters.

Pseudandry

@pseudandry.bsky.social

11 Feb

Absolutely yes, I just don't like seeing it framed as they didn't learn when the lesson was 6 months after this terrible decision

Ryan Estrada

@ryanestrada.com

11 Feb

If they had learned they would be begging every one on the team to come back and finish the movie.

ChickenFaux

@chickenfox.bsky.social

11 Feb

Why are these fucks so so so bad at their jobs? That arttttt noooooo

Shirley Will

@shirley-will.bsky.social

12 Feb

I hope they call Netflix; if I were them, I'd definitely be interested in seeing how many other cultures we could pull in. I did watch "The Uncanny Counter" there just before the second season came out. After "Squid Games" there started to be a LOT of Korean content on there!

Ryan Estrada

@ryanestrada.com

12 Feb

Sony would almost certainly own all the IP so that creators can't go to them directly, but if Netflix is smart, they'll see everyone talking about it and call up Sony to say "HEY! IDIOTS! We'll buy this from you???? Call the creative team back and beg????"

Shirley Will

@shirley-will.bsky.social

12 Feb

I hope it happens, I really, really want to watch it.

aejae.bsky.social

@aejae.bsky.social

11 Feb

My favourite all-time Hollywood exec anecdote is that James Cameron had to spend years pitching Titanic to every studio because Waterworld had flopped, so they concluded audiences wouldn't seeany film involving water.