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I finally built my own self-driving, personal CRM. After many failed attempts and trying a lot different tools/products, I finally ended up with a system/approach I like built on top of Notion. The best part: It auto-updates, so data never goes stale.

Johannes Schickling

@schickling.dev

I've been using my custom CRM for a few months now, and it's been working really well for me. The key unlock is to let agents automatically maintain, so data never goes stale again.

1/8/26, 8:38 am0 reposts1 like

Johannes Schickling

@schickling.dev

1 Aug

Hopefully this is useful inspiration/guidance for folks who are thinking about building their own CRM. Curious to hear your feedback/thoughts and happy to answer questions!

Johannes Schickling

@schickling.dev

1 Aug

PS: To make it easier to try this yourself, I've published a starter kit template here: schickling.notion.site/Personal-CRM...

schickling.notion.sitePersonal CRM (Template) | NotionBuild your own personal CRM in Notion, powered by agents. Copy the prompts below, hand them to your Notion agent, and it seeds and enriches a People database from your contacts, mail, and DMs.