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I really wonder how effective these @ndp.ca fundraising emails are. The fake “your name here” format, the immediate jump to donations. @avilewis.ca is saying lots of great new things but this feels right out of the traditional NDP playbook. Not very inspiring to me, so I hope they have other ideas.

Simon Peng

@simonpeng.net

2 May

I’ve seen a lot of not for profits struggle to write meaningful fundraising messaging, and this has the same exact tone. It’s very derivative and people have a strong sense for it now. That makes it feel inauthentic, which undercuts everything it’s trying to do.

Simon Peng

@simonpeng.net

The NDP could gain a lot more goodwill (and money) by speaking more like humans and less like corporate email marketing tools. I’d honestly prefer to receive a text-only email outlining their funding issues than this.But I just work in marketing so what do I know 🤷

2/5/26, 7:10 pm0 reposts0 likes

Simon Peng

@simonpeng.net

2 May

This screams “this is how we’ve always done this” and that has been and will continue to be the downfall of the @ndp.ca

Simon Peng

@simonpeng.net

2 May

Also, I sense some irony to fundraising off of the NDP’s fight against surveillance pricing (which @avilewis.ca quite rightly called “creepy”) while using an email marketing tool that is placing my name into text and almost certainly tracks if people open it and any links they click. Creepy indeed.