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what's the deal with the branded strings- i don't get the appeal. its mostly just confusing to consumers and seems like it doesn't have any use case. what is anyone going to do with a .salesforce tld??

Pete Millspaugh@petemillspaugh.com

333 branded strings like .airbnb, .adidas, .adobe, .anthropic, .claude, .openai, .chatgpt, .bsky (oh hey! @bsky.app), .cloudflare, .converse, .meta, .facebook, .instagram, .ihop, .mazda, .mychart, .newbalance, .palantir, .notion, .ralphlauren, .salesforce, .shopify, .slack, .stripe, .vercel, ...

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There is some legitimacy in a defense against phishing and typosquatting. Anyone can buy salesfroce dot com, but ICANN won’t hand out dot salesfroce. But you’re really only getting the benefits if you’re using it inside a company and training people on it.