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A counterintuitive way to build trust in measles vaccines and public health. Acknowledging that most children recover could build credibility, experts say. https://www.statnews.com/2026/10/21/measles-vaccination-uptake-experts-suggest-messaging-change/

statnews.comA counterintuitive way to build trust in measles vaccines and public healthSome experts say public health messaging would be more credible if it focused less on measles deaths and acknowledged that most children survive.

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