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The first Close Read is out. NN/g asked 120 AI "synthetic users" the same question as 604 real people. Same conclusion, far less variety, which is rather concerning if the surprises are why you do research. Plus: job hunting, agent against agent.

closeread.leaflet.pubWhen AI plays your usersNielsen Norman Group compared 120 AI respondents with 604 real people. Plus: job hunting with agents, an open-source design canvas, and a voice journal with a character.

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