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The #SXSW Conferences teams have spent the past two weeks combing over thousands of PanelPicker proposals. Katie Perera, Sr. Director of Innovation Conference, details trends that are already shaping #SXSW2027 and discusses exciting speaker updates. 👇

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The first Keynote for #SXSW2027 announced is @timnitgebru.blacksky.app discussing her forthcoming book, Deep Unlearning: The Rise of AI and the Radicalization of a Tech Idealist. Following the success of her 2026 session, we couldn’t be more thrilled to welcome her back to the stage!

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Trend 1️⃣: #AI has been trending for years, but the dawn of the AI reality check is finally here. Organizations that rushed to become AI-native are feeling the impacts of skyrocketing token costs and the reality that replacing human judgment was always an illusion, and we are at a major turning point.

13/10/26, 5:23 pm0 reposts1 like

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Trend 2️⃣: Creators and brands are becoming indistinguishable. Creators are professionalizing their business models while professionals and brands are “creatorizing” their expertise to reach new audiences and bolster their marketability. We’ve officially entered the era of contemporary marketing.

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See the full list of announced speakers for SXSW 2027, and buy your badge by October 29 before prices increase. ow.ly/Qib750ZXiRE

ow.lyInnovationInnovation Conference March 15–20, 2027 Access 6 Days 11 Tracks 2,000+ Speakers 500+ Sessions 300+ Mentor & networking events 8 Pitch categories For visionaries. For curious minds. For creatives. SXSW...