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Tactics Journal

@tacticsjournal.com

tacticsjournal.comBut is it a businessSeth Godin: “The sponsored model. Not every valuable AI business needs the end user to pay. When the problem is real but the affected population lacks resources, a foundation, brand, or institution with aligned interests can fund the miracle instead. The economics flip entirely: instead of acquiring thousands of customers one at a time, you close one relationship with one institution that already has the distribution, the mission, and the budget. The user gets the miracle for free. The sponsor gets impact, data, or loyalty. This model works when three things are true: the population being served is large and underserved, the value created is legible to an institution that cares about it, and the data generated serves both the individual user and the sponsor’s mission. For example, a foundation pays $2,000,000 and 40,000 families of the incarcerated have access to a tool that generates a ten-page legal document instead of a bushel of random papers—and the shared data starts identifying patterns in the system (bad actors, defective paperwork) that no single case could surface alone. A bank funds a personal finance tool for its own customers. A health brand funds a fitness coach for an underserved population. The viral problem is much easier to solve: once it’s free, you don’t need to work hard to persuade users to recruit each other, you need one institution with existing distribution to say yes.”This is for the writers and creators in football who need income to fund your work. I prefer this model.

6/10/26, 8:46 pm·0 reposts·0 likes