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The recent popularity of the move to blame AI firms for ineffective *marketing* is mostly: a) a lot of people now realize they were wrong to spend 3 yrs insisting the tech was useless + b) “I was wrong” is a sentence most humans can’t write. = c) “they explained it badly.”

A blunter way to explain 3 years of controversy: these products were and are genuinely problematic. Making hard problems easier is not useless. But it has very awkward effects on education and will threaten some jobs. There was no way to market that as “it just helps you w/ Excel.”

the tech is scary, but that's also not it: it's scary *and* people in general are terrible at thinking clearly, carefully.