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My book didn't start with an outline. It started with fear. A talk I over-prepared for. And one drawing I couldn't stop thinking about. When I ask other authors if I should write a book, they usually say, "Don't do it."

But someone gave me better advice: wait until you have a book burning inside you that you can't not write. I finally found mine. This week's newsletter is the origin story behind Beyond Incremental, and a question for anyone circling something that hasn't clicked yet.