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A 1991 farewell tour for Jane's Addiction refused to actually end. Here's how Perry Farrell turned one goodbye into a festival brand running in 7 countries. zurl.co/RImAE
zurl.coOne Farewell Tour, Seven Countries: What Lollapalooza Teaches About Building a Platform - That Eric AlperPerry Farrell built Lollapalooza to end something. Instead, it never stopped multiplying. In 1991, Jane’s Addiction was breaking up, and Farrell wanted a proper send-off, not a quiet last show in one city. He built a traveling bill that hit 20 cities across the US and Canada, with Siouxsie and the Banshees, Nine Inch Nails, […]
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