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A senior Microsoft business strategist has deactivated his Twitter account after making a series of posts encouraging AI adoption and declaring "we use AI, just as all companies do in 2026." "I’m happy to take the hit if it means hundreds at Xbox can stop pretending that they’re not using AI"

thisweekinvideogames.comMicrosoft Business Strategist Deactivates Social Media Account After Claiming Xbox Teams "Use AI"“Gaming is the only industry where leaders are afraid to talk about AI,” said Brandon Stirrup. “Users want the truth. We’re using AI.”

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