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For all you wannabe “AI experts” out there. Here’s a quick summary of why meta needs its own model. Meta has a 200.000.000.000 ad business. Meta has 9.999.000 SME advertisers. Meta can create ad agency level visuals, copy and optimisation with its own models, improving performance.

If you think Meta has a “corporate” or a “consumer” play. And is going to be “a formidable force” in the leading edge AI fight… You need to put the GPT down. All of this will go into ads, because that’s where all the easy money is. And easy money always wins.