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Jonathan could have a point. These little announcements (energy bill VAT, bus fares, business rates) are small but very memorable, because each has a direct and obvious impact on everyday people's lives. A clever way to begin. Let's see where he goes from here. www.theguardian.com/commentisfre...

They aren't transformational, we all know that. But they seem to be Burnham's way of saying "I hear your concerns and am going to do something about it." He could say that in a hundred interviews and most would never hear it, or talk about it to each other. But this way they will.