Amazon blocked Perplexity's shopping agent. @dfriedman nailed why: "Enclosure and abstraction cannot peacefully coexist." But there's more to this story—and Shopify is making a massive bet on it. davefriedman.substack.com/p/ai-agents-...
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davefriedman.substack.comAI agents want power. Platforms won't give it upAmazon vs Perplexity is the opening shot in a larger war
Platform monopolies run on attention mining: capture users in a destination → steer them toward max platform profit → consolidation. AI agents eliminate the destination entirely. No destination = no attention to mine. The business model collapses.
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The proof: Shopify open-sourced the Agentic Commerce Protocol with OpenAI and Stripe. Partnered with Perplexity (yes, the company Amazon blocked). Results: 7x AI traffic, 11x orders since January. techcrunch.com/2025/11/04/s...
techcrunch.comShopify says AI traffic is up 7x since January, AI-driven orders are up 11x | TechCrunchShopify is bullish on AI-powered shopping agents, citing AI as an "incredible tool" to enable more entrepreneurs and calling it the "biggest shift in technology since the internet" during its third-qu...