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Enterprise AI is exposing a problem many companies have been quietly living with for years: data that works because humans know what it really means. Once machines start making decisions, that hidden context becomes operational risk. #ai #artificialintelligence #agenticai

Take “order delivery date”. Warehouse may mean the truck has left. Finance may mean the customer has received the goods and revenue can be recognised. Both can be technically correct. An AI agent still has to know which meaning applies.

This is why “clean data” is no longer enough. Accuracy, completeness and consistency matter. But AI also needs semantics, provenance, freshness, ownership and intended use. A perfectly formatted field can still be wrong for the decision being made.

McKinsey reported in 2026 that just 7% of companies had fully scaled AI, while more than two-thirds of high-performing companies identified data as their primary obstacle. The bottleneck is shifting from model capability to organisational context.

I’ve started thinking of this as “semantic debt”: years of undocumented definitions, exceptions and tribal knowledge that remained invisible because people compensated. Kismet: AI doesn’t create that debt. It starts charging interest on it.