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Athletes, influencers, and podcast hosts have more regular opportunities to build rapport with audiences than scientific experts and public health officials do – and that is part of how they earn trust.

theconversation.comTrust is a behavior, not a credential – and that explains the Rodgers-Fauci divideViewing trust as behaviors, not feelings, can help explain why some heed Aaron Rodgers’ advice over Dr. Fauci’s – and what experts can do about it.

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There is a huge hole in this analysis. The well funded Right Wing disinformation machine intentionally cooking up ways to mess up trust is in large part responsible for making as many people as possible distrust Fauci and those like him. Until they are stopped, this will happen again.