Serge Egelman on Mythryl: “Xandr, or formerly AT&T Advertising and Analytics, made $2B the year…”

@v0max.bsky.social

Xandr, or formerly AT&T Advertising and Analytics, made $2B the year before this case was filed: www.geekwire.com/2021/microso... I’m sorry, but how is fining a company less than 0.5% of revenue “a major blow to the online adtech industry”?

geekwire.comMicrosoft to acquire AT&T’s Xandr advertising tech business, gearing up for a ‘post-cookie world’AT&T Image Microsoft reached a deal to acquire AT&T's advertising technology division, Xandr, seeking to strengthen its own advertising business

noyb – European Center for Digital Rights@noyb.eu

🇳🇴 The Norwegian Data Protection Authority just fined the online advertising company #Xandr € 8.5 million (NOK 92 000 000) for its #GDPR violations. 💸 This is a major blow to the online adtech industry! For more information, visit: noyb.eu/en/privacy-w...

15/10/26, 11:30 am0 reposts2 likes

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