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The Verasight team is back at one of our favorite events of the year: Quant UX Con! Join us for two research sessions, one on synthetic sampling and another on AI-moderated interviews, plus a happy hour in San Francisco:

Verasight Quant UX Con Happy Hour We’re hosting a happy hour on Thursday, October 29 at 5:00 PM at La Mar on the Embarcadero. Food, drinks, and the Quant UX Con community in person. RSVP here: pp.events/verasightqua...

Depth at a Cost: A Randomized Comparison of AI-Moderated Interviews and Surveys Wednesday, October 28, 2:30 PM Pacific, 30 minutes AI-moderated interview platforms promise the richness of in-depth interviews at online-survey scale, but how do they perform?

We present a randomized experiment (n = 3,160) on the Verasight panel comparing AI-moderated interviews to written open-ends, and offer practical guidance on when each mode adds value.

Putting Synthetic Samples to the Test Thursday, October 29, 1:00 PM Pacific, 30 minutes Despite the growing availability of synthetic samples, evidence suggests such data can lead to inaccurate inferences in a variety of common survey use cases.

We provide an overview of current research on the pitfalls and potential use cases of synthetic data, along with strategies for evaluating synthetic samples.