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I don’t the there’s necessarily anything wrong with like Pintrest moodboard curation or like Tumblr aesthetic blogger type stuff, but I do think there’s a kind of person who almost uses that fixation on aesthetics as like a fetish and is detached from the messy, uncurated way the real world works.

25/10/26, 1:01 pm0 reposts7 likes

Vim🧛

@vimlena.com

One aspect of Fascist thought that I feel like people don’t pick up on because it is also American culture is the way that there is often an aesthetic fixation on some idealized experience or concept which serves as a guiding ideology separate from reality. Like I’m thinking of moodboards like this.

Mr. Kalamari

@mrkalamari.bsky.social

I describe current-day fascism to white people really wanting to live in a Weber grill ad from the 1950s. That’s the aesthetic they chose

Vim🧛

@vimlena.com

Yeah, those 50s aesthetic images people post and are like “this is what they took from you” is literally just an ad for Folgers lol. I think those visuals have like kitsch/camp and satirical value but otherwise it’s just like soulless corporate advertising before they could push out AI slop instead.

Vim🧛

@vimlena.com

I would contrast this to something like the attached design and engineering that went into something like highway signs. Here, aesthetics are directly tied to a real world function that has a material impact on many people’s lives and is highly researched due to its importance. youtu.be/z51-98aYgFU

youtu.beThe 30-Year Fight Over America’s Road Signs | Highway Gothic vs ClearviewYouTube video by Design Docs