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Google recently published its official AI Optimization Guide, confirming how AI Overviews work. They rely on Retrieval-Augmented Generation (RAG) and Query Fan-Out. They aren't looking for keyword stuffing. They look for clean, semantic HTML and what they call non-commodity content.

If your enterprise data is trapped in messy, legacy page builder layouts or your site silently blocks modern AI web crawlers, AI synthesis layers will simply bypass you. Foundational SEO still matters, but machine readability is the modern requirement.