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Webis Group
@webis.de

Can LLM-generated ads be blocked? With OpenAI adding shopping options to ChatGPT, this question gains further importance. If you are interested in contributing to the research on LLM-based advertising, please check out our shared task: touche.webis.de/clef25/touch... More details below.

Webis Group
@webis.de

🧵 2/4 Given the high operating costs of LLMs, they require a business model to sustain them and advertising is a natural candidate. Hence, we have analyzed how well LLMs can blend product placements with "organic" responses and whether users are able to identify the ads. dl.acm.org/doi/10.1145/...

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Webis Group
@webis.de

🧵 3/4 In a lot of cases, survey participants did not notice brand or product placements in the responses. As a first step towards ad-blockers for LLMs, we created a dataset of responses with and without ads and trained classifiers on the task of identifying the ads. dl.acm.org/doi/10.1145/...

Webis Group
@webis.de

🧵 4/4 The shared task continues the research on LLM-based advertising. Participants can submit systems for two sub-tasks: First, generate responses with and without ads. Second, classify whether a response contains an ad. Submissions are open until May 10th and we look forward to your contributions.