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Accounts (particularly huge ones like media orgs) should be able to set a "default feed" where, when you visit their profile, instead of seeing the reverse chron, gives you a feed they've created for their audience. This is a killer differentiator and @bsky.app needs to have built it a year ago.

It does many things at once: 1. A clear "show don't tell" of the entire pitch of ATProto, 2. Turns what has otherwise been a high traffic dead zone in social for 20 years into a space for rapid experimentation, 3. Creates incentives for becoming BSKy first (i.e. news rooms can sell direct),

4. Because of getFeedSkeleton, quickly becomes an exportable asset that can reach out to the open web, 5. Creates a built-in flywheel for audience sorting into feeds, 6. Is.... fucking trivial to do? I feel insane that this hasn't been done yet. @alexbenzer.com begging you to revisit

@danabra.mov here's a cheap fix ^

@werd.io / @chronotope.aramzs.xyz also would love your thoughts here

Seems very smart to me. Honestly, every profile should be able to have multiple feeds (eg important posts, best replies, etc). Certainly publications could highlight their most high-impact posts. I'd probably do some curation of my feed too. Pinned posts are the crummiest version of this.

@werd.io I can only partially appreciate the depths of jadedness in newsrooms but the idea of "you get to directly market to your audience on social without a platform mediating it" gets a few people to give a shit.

Also - all the cool kids in media already chose @bsky.app! If you can unwind X's core affordance as a "news right now" system even just a smidge more you are drastically increasing the probability of collapse (and ATProto's probability of winning)

Truly it comes down to this: can you measure it, does it lead to more conversions, how can you prove it

Yep but insofar as you believe an internet website works I think you end up buying this too (albeit at a much smaller degree to start) - websites are systems for organizing discrete content so as to entice a behavior. A feed can be the same thing and serve the same business goals here