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You can’t convince people to move to a new network for ideological reasons. A few will; most won’t. The only driver is giving them something new that they want and can’t get anywhere else.

Tom Coates

@tomcoates.bsky.social

I mean you say that and you’re not wrong but also every single person on BlueSky is here for ideological reasons.

Ben Werdmuller

@werd.io

I think that’s clearly true, but the ceiling is also much lower - unless the center of gravity for culture and important conversations also moves here.

9/10/26, 5:41 pm0 reposts8 likes

Tom Coates

@tomcoates.bsky.social

Sure, absolutely true. I guess I’d just say that a million regular users used to be something that everyone thought was amazing, and the existing big social networks are very uncommon and mostly built on long term usage, lock in and network effects.

Tom Coates

@tomcoates.bsky.social

It’s worth saying that of the three significant new social networks that aren’t already owned by a large social network provider two are ideological - BlueSky and truth social. And TikTok is the other one.