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Windows Central
@windowscentral.com

EXCLUSIVE: Asha Sharma’s message is blunt: Xbox must stay focused on “enduring new IP” while navigating “hard choices” across the organization. Full story buff.ly/XBfOTlY

buff.lyAsha Sharma warns Xbox “can’t lose sight” of creating enduring new IP — even as cuts reshape the studioIn a recent Town Hall with the Xbox team, Xbox CEO Asha Sharma warned that the division will "not survive" if it relies entirely on existing game franchises.

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Garydean
@garydeanmatthew.bsky.social

How exactly do they create new IP if they sell or shut down the studios that make it and just announced they wanted to focus on their "blockbuster" brands more like Halo, Fallout and Minecraft?

Adam407
@adam407.bsky.social

I know she can't speak to literally every part of their IP catalog, but my biggest worry is that they'll focus only on their biggest moneymakers while trying to chase new IP as a sort of second option. Meanwhile, the IPs they have that actually got me into Xbox to begin with will all but disappear.

Adam407
@adam407.bsky.social

Like I'm sorry, I don't care about most of the biggest Xbox franchises. I bought in when they were putting out stuff like Crimson Skies and MechAssault and doubled down when they put out stuff like Lost Odyssey, Kameo, Killer Instinct and so many more. They have so many great IPs collecting dust.