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From pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral. www.wired.com/story/youre-...

wired.comYou’re Thinking About Online Trends All WrongFrom pessimism around dating to AI reshaping culture, cyber-ethnographer Ruby J. Thelot tells WIRED why people are putting too much stock into things that go viral.

12/8/26, 9:32 am6 reposts33 likes

2k115.bsky.social

@2k115.bsky.social

12 Aug

Spot on. Algorithms don't optimize for truth—they optimize for engagement by feeding off human cognitive biases. As Ruby J. Thelot points out in Wired, confusing algorithmic virality with actual cultural shift creates a distorted, parallel reality driven by outrage rather than fact.