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Unlike in traditional cash-pay egg-freezing, Cofertility covers the costs of egg freezing by selling aspiring parents on profiles showing donors’ height, weight, racial background, family medical history, and self-administered aptitude ratings. www.wired.com/story/egg-fr...

wired.comA New Startup Lets You Freeze Your Eggs For Free. But Is Anything Ever Free?Cofertility manages the costs of egg freezing and storage, in exchange for half the batch. One young client becomes suspicious of the arrangement—and starts to investigate.

The egg-to-embryo-to-fetus-to-baby ratio is often described as an inverted pyramid—so when Cofertility donors give away half their frozen eggs, they don’t know if their best shot lies in the portion they kept.

wired.comA New Startup Lets You Freeze Your Eggs For Free. But Is Anything Ever Free?Cofertility manages the costs of egg freezing and storage, in exchange for half the batch. One young client becomes suspicious of the arrangement—and starts to investigate.

To Eve Feinberg, a reproductive endocrinology specialist at Northwestern’s medical school, Cofertility's model is problematic because it undervalues the product that donors are selling.