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The Wall Street Journal

How Aperol turned a 100-year-old regional aperitif into a global spritz phenomenon on.wsj.com/4x2immq

on.wsj.comHow Aperol Built a $900 Million Global Brand Around the SpritzWatch how Aperol turned a 100-year-old regional aperitif into a global spritz phenomenon.

1/9/26, 10:20 pm3 reposts10 likes

@worldlywise.bsky.social

Ear wax is free

@bccc.bsky.social

I will die on this hill- Aperol is gross; Sarti spritzes are the way to go