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Please, excuse my skepticism, but after 25 years in tech, it still feels a little too geeky for mainstream use. I get it that the AT is trying to establish some new, improved form of today's dying Web, but even to my tech expertise, getting in feels way too hard for the current benefits.

Feel free to correct me if I am wrong. In fact, I began transforming my site: preslav.me as a @standard.site publication, but I am yet to see the "killer" benefit of all that. Is there a place that explains them all in a sort of narrative, easy to understand form?

Yeah, I think that the reason the advantages aren't immediately clear is that the ecosystem is still shaping up. ATProto laid the foundation, but in order to realize the benefits we need apps running that do the stuff that is now possible on ATProto.

Not that changing your domain is cool because it does break your normal internet links, of course. But I really like the idea of having a fixed ID for my publication that isn't tied to the website that I originally published under. Now I need to figure out how to move all my blog content to my PDS

Well... assuming your PDS host stays up... 😅