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Cyrus Maxx
@zyppy.com

Results from experiment posting the same link on 4 social media platforms: 1) Threads sent the most traffic per follower, followed by Bluesky and LinkedIn 2) Bluesky = highest engagement Will repeat experiment to better account for Direct traffic/bots + use a more engaging post

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Cyrus Maxx
@zyppy.com

Will repeat this experiment in January and incorporate all the things I learned. But three big takeaways 1) Link suppression is a thing on Twitter 2) Engagement matters on every platform 3) Driving traffic from social media remains a viable strategy

Cyrus Maxx
@zyppy.com

In this experiment, it appears so! That said, I didn't do a good job of tracking "dark" traffic. Will learn more with the next experiment.