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The schwa is the vowel sound (like a soft A or "uh" sound) in each word in the comic. Even though all the words have different vowels in them, the sound they all make is the same.

-Whət's əp? Wəs Dəg gənə cəm? Dəg ləvs brənch. -Nə ə, dəg's stəck 'cəs əf ə tənnəl əbstrəctiən. ə trəck dəmpd ə tən əf əniəns. -əgh. (The schwa, represented by the 'ə' character, is one sound--essentially "uh". Almost every vowel sound in the above exchange is an "uh" sound.)

That’s a great video! I was thinking about this issue the other day when it comes to how we pronounce “the.” Such a basic building block of the language, but we’ll still say it two different ways, depending, and usually it’s the schwa version unless we really want to emphasize something.