Post

1/ Technical GTM: A Series Day 2 – The New Influencer: Engineering Founders Are the Face of the Company 🧵

14 May 2025

2/ The best GTM channel is still trust. And trust spreads fastest through founder-led content—especially in devtools. Developers follow people, not brands. Founders who show their face and share what they’re learning build gravity fast.

Ashley Smith

@ashley3.com

3/ Think: • @charity.wtf (Honeycomb) • Michael Grinich (WorkOS) • Christina Cacioppo (Vanta) They’re not “doing marketing.” They’re building in public and sharing product decisions in real time

14/5/25, 3:02 pm0 reposts1 like

Ashley Smith

@ashley3.com

14 May 2025

4/ In a world where every dev tool is “AI-powered,” specificity wins. Founder content cuts through because it’s honest: tradeoffs, failures, bugs, and breakthroughs.

Ashley Smith

@ashley3.com

14 May 2025

5/ Yes, it’s awkward at first. Yes, someone might critique your writing. Do it anyway. Silence is worse. I'm sharing one GTM post like this every day for the next 2 weeks. Jump ahead here → vermilioncliffs.substack.com/p/where-tech...

vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI