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1/ Technical GTM: A Series Day 2 – The New Influencer: Engineering Founders Are the Face of the Company 🧵

2/ The best GTM channel is still trust. And trust spreads fastest through founder-led content—especially in devtools. Developers follow people, not brands. Founders who show their face and share what they’re learning build gravity fast.

3/ Think: • @charity.wtf (Honeycomb) • Michael Grinich (WorkOS) • Christina Cacioppo (Vanta) They’re not “doing marketing.” They’re building in public and sharing product decisions in real time

4/ In a world where every dev tool is “AI-powered,” specificity wins. Founder content cuts through because it’s honest: tradeoffs, failures, bugs, and breakthroughs.