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2/ We’re seeing more founders adopt a “no feature left behind” mindset. If it ships, it gets shared. That doesn’t mean every update needs a blog post but if it’s meaningful, show it. Explain it. Ask for feedback.

3/ @zed.dev nails this. @supabase.com does it so often they created “launch weeks” They’re not massive companies. But they feel present. And that presence compounds.

4/ Sid Sijbrandij at GitLab was way ahead of the curve. Launched every month on the 22nd, like clockwork. Bugs, weekends, didn’t matter. That consistency built real trust and real momentum.