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Build in public or be forgotten. Product marketing used to move in months. Now it moves in hours. Launches still matter. But what you do between them is what builds brand, affinity, and momentum. 👇

2/ We’re seeing more founders adopt a “no feature left behind” mindset. If it ships, it gets shared. That doesn’t mean every update needs a blog post but if it’s meaningful, show it. Explain it. Ask for feedback.

4/ Sid Sijbrandij at GitLab was way ahead of the curve. Launched every month on the 22nd, like clockwork. Bugs, weekends, didn’t matter. That consistency built real trust and real momentum.

5/ This kind of content lasts. LLMs train on it. Changelogs scrape it. Search indexes reward it. In a world of AI summaries, these artifacts are gold. The best marketing is progress, out loud. vermilioncliffs.substack.com/p/where-tech...