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Ecosystem and Integration Are the New TOFU Your top-of-funnel isn’t your homepage. It’s where your tool shows up in the developer’s existing flow. 🧵

Ashley Smith

@ashley3.com

19 May 2025

2/ A well-placed plugin or integration can outperform 10 blog posts. If your product can integrate with Vercel or Replit - do it. If your SDK can plug into a Bun starter or Next.js demo, build it and distribute it where those devs hang out.

Ashley Smith

@ashley3.com

3/ What’s working: • Starter kits tailored to frameworks • Community integrations that remove setup friction (e.g. Replit, VSCode) • Lightweight plugins that don’t need deep vendor deals

19/5/25, 2:41 pm0 reposts0 likes

Ashley Smith

@ashley3.com

19 May 2025

4/ TOFU isn’t about awareness anymore. It’s about availability. Be where developers are while being useful in-context before they even land on your site. Follow along—sharing one GTM post like this every day this week Jump ahead? Full post vermilioncliffs.substack.com/p/where-tech...

vermilioncliffs.substack.comWhere Technical Products Should Focus for Effective GTMPart 2 in The Golden Age of Devtools Meets the Rise of AI