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Ecosystem and Integration Are the New TOFU Your top-of-funnel isn’t your homepage. It’s where your tool shows up in the developer’s existing flow. 🧵

2/ A well-placed plugin or integration can outperform 10 blog posts. If your product can integrate with Vercel or Replit - do it. If your SDK can plug into a Bun starter or Next.js demo, build it and distribute it where those devs hang out.

3/ What’s working: • Starter kits tailored to frameworks • Community integrations that remove setup friction (e.g. Replit, VSCode) • Lightweight plugins that don’t need deep vendor deals