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Your best customers tell you that you should raise your prices. They’re your ICP, they’re getting 10x more value than the price, and they want you to stay successful. (2/5)

You’re tempted to focus on the bad customers, making them happy, getting them to stick around, not wanting to lose their (fake) love or their revenue. But that’s a losing battle, and will make you hate every interaction, because fundamentally it’s not a good fit. (3/5)

What you should do is put 90% of your time on the successful customers, your ICP. How can you find more of them? What can you say in your marketing to show them “you’re it,” so you convert more? How can you build even more for them, so you can indeed raise your prices, as they suggest? (4/5)