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Your worst customers demand discounts and other special prices. They either aren’t seeing the value, or they’re not building a respectful two-way relationship. (1/5)

Your best customers tell you that you should raise your prices. They’re your ICP, they’re getting 10x more value than the price, and they want you to stay successful. (2/5)

What you should do is put 90% of your time on the successful customers, your ICP. How can you find more of them? What can you say in your marketing to show them “you’re it,” so you convert more? How can you build even more for them, so you can indeed raise your prices, as they suggest? (4/5)