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Your next sale won't be a 1000-seat order from Google. But is your homepage written as if this is the target? Formal, obtuse, corporate-speak, pretending to be a mature, stable company. Youโ€™re alienating your actual best customers.

longform.asmartbear.comYouโ€™re a little company, now act like oneYouโ€™re afraid that looking like being a small company means youโ€™ll lose sales. Itโ€™s actually the opposite -- youโ€™re alienating your best customers.

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