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Most people cancel with “not using it anymore,” but that’s never the real reason. I’m trying to find out why they actually cancel, but I’m getting no responses. Here’s an example of an email I sent. Has anyone had success with this? Would love feedback!

Jason Cohen

@asmartbear.com

Yeah, because they're already gone, at least mentally. Have to catch them when the usage metrics show they're fading, but when they haven't yet faded. Try reaching out in channels other than email. AI can find their socials for example.

6/10/26, 4:47 pm0 reposts0 likes

Michael Koper

@michaelkoper.com

Thanks Jason! I'll do that. I did reread the 'And after all that, they left' chapter yesterday to prepare for this! I also show the fading accounts in my admin panel so I can reach out and hopefully have more luck understanding why they do use Nusii less.

Jason Cohen

@asmartbear.com

OH nice! The first chapter on cancels also has lots of ideas and examples of how to answer "why did they cancel."