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It’s 2011. Your friend is the community manager at a new media startup disrupting the birthday card space. They’re launching a limited run of 38 monochromatic animal shape prints. The proceeds go to charity. Your friend got the job after commenting a lot on the company’s Tumblr.

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I still have one of the freebie monochromatic animals, which were too beautiful to use so I kept mine in a drawer, in a little striped paper bag, like sweets came in, in the 50s. Sealed shut with a cutesy sticker of the company logo.