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I think actual centimeters is the only reasonable measurement, but for some reason few people/companies seem to like it. I always check how a company converts to cms anyways, although I can tell you that for many companies those conversations are quite wrong (e.g. it says 29.5, but it's 28.5)

Yeah, that's true, but here it's mostly general differences in the sizing of different shoe brands. From some brands I always wear 44, from others always 46... So much for common standards! 😂