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Graphic 1 Alt txt: Old, but still active, job postings cause top talent to lose trust in your company. They wonder: Is this role actually still open? Why hasn’t it been filled yet? Do they have unrealistic expectations? Is there something wrong with their culture and retention?

Graphic 2 Alt txt: Location confusion: The job hunt is hard enough. Do not make it more stressful with unclear, or vague, location requirements. If your role is remote, but to a particular location, clarify that. If your role is hybrid, do not list it as remote, and detail hybrid expectations.

Graphic 3 Alt txt: Some states legally require salary transparency. Others don’t. Choosing not to disclose salaries in states that don’t legally require it comes off as shady—losing trust from top talent. Treat your potential candidates equally by providing salary transparency for them all.

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