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Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

The client is a small Romanian firm that sells lightning and surge protection equipment. It has been selling for three years, grows on referrals, and does content marketing in bursts. AI search wasn't on the owner's radar at all.

She picked LinkedIn on purpose. Semrush found it's the second-most-cited source across ChatGPT Search, Google AI Mode, and Perplexity, appearing in 11% of AI responses. For professional queries, Profound found LinkedIn is the most cited domain across all six major AI platforms. 🤯

There's even data on what gets a LinkedIn post cited. Scrunch found technical details raise the odds by 77% and named entities by 33%, while Unicode bold formatting lowers them by 58% on ChatGPT. A small firm with deep technical expertise is well positioned for that kind of post.

The stack runs on three tools, each with one job. AirOps orchestrates the workflow and holds the company's Brand Kit and Knowledge Bases. Peec AI tracks which AI prompts mention the brand and which don't. Buffer supplies the LinkedIn engagement data and is where the finished briefs land.

Every weekly run opens by checking what's already in motion. Through Buffer's API, the agent sees what's drafted or queued so it doesn't create duplicate ideas, then pulls reactions, comments, impressions, and reach for published posts. Posts that performed well become signals for follow-ups.

Next it asks where the brand is invisible. Peec runs 50 tracked prompts daily across ChatGPT, Perplexity, and Google AI Overviews. A prompt gets flagged when it sits at 0% after seven days of tracking, drops under 20%, or falls 15 points or more in a month.

Every gap is then checked against what the company can credibly say. The agent searches 390 older product pages, the firm's social posts, and its YouTube transcripts. Prompts with no supporting evidence get dropped. Only the top five ideas move forward each week. 👀

The writer never touches the automation. They open Buffer, pick up a brief, and write the post. On the next run, the agent checks whether it went live, pulls its metrics, and asks Peec whether the brand is now mentioned for that prompt. That check is what closes the loop.

The results are early, and Violeta says so. Four of the five prompts have moved off 0% in Peec, but the posts weren't live yet, so she won't credit the pipeline for it. The clearest win is buy-in. AI search is now on the owner's list, next to compliance and email campaigns.

You don't need this exact stack to try it. Her lighter version starts by hand. Ask Claude, ChatGPT, Perplexity, and Google AI Overviews the questions your customers ask you, note where your brand shows up and where it doesn't, and only write into the gaps you can back with real material. 💙