Buffer

The build window for Buffer Commit, our first build contest on the Buffer API, opens Wednesday, Oct 28! ⏳ Join our live Q&A tomorrow at 11 AM ET. Register now → buff.ly/FdV0Y66

NEW: collaborate with your team in Buffer with real-time conversations. 👋 you mention a teammate 🔔 they get notified ✍️ you make content edits together ⚡️ approvals happen faster 🥰 everyone is happy Learn more at buff.ly/T3FnEl4

Buffer Commit, our first build contest on the Buffer API, is open for registration starting today! 🎉 🔗 Register at buffer.com/api/commit?u...

What to know before you register: • The build window runs from October 28 to November 13 • Open to anyone 18 and over with a free or paid Buffer account, solo or as a team • Winners receive $1,600 or more, a year of Buffer, and a spot in our project gallery

Buffer Commit, our first build contest on the Buffer API, is open for registration starting today! 🎉 🔗 Register at buffer.com/api/commit?u...

We're eager to see apps and integrations that solve a real-world problem for the people who post via Buffer every day. The prize pool is 10% of our August 2026 net profit: $25,600.

Tamilore, our Senior Content Creator, posted a Substack Note every day in September for The Weekly Scroll, Buffer's own publication. She batch-wrote most of them and scheduled them ahead. Here's how scheduling Notes works, and what a month of it taught her. 🧵

Two answers from the FAQ: Scheduled Notes don't perform worse than ones posted live, since timing and engagement matter more. And neither Substack nor Buffer can schedule a restack or a reply, so those stay manual. 💙

Tamilore, our Senior Content Creator, posted a Substack Note every day in September for The Weekly Scroll, Buffer's own publication. She batch-wrote most of them and scheduled them ahead. Here's how scheduling Notes works, and what a month of it taught her. 🧵

Now the lessons! Tamilore's first is to batch-write most of the week's Notes in one session, and leave a few slots open for the spontaneous replies and restacks.

Tamilore, our Senior Content Creator, posted a Substack Note every day in September for The Weekly Scroll, Buffer's own publication. She batch-wrote most of them and scheduled them ahead. Here's how scheduling Notes works, and what a month of it taught her. 🧵

There are a few things the native scheduler doesn't do. There's no calendar view, so your scheduled Notes sit in a list of drafts. You schedule one Note at a time. The Note only goes to Substack. And per-Note reporting stops at likes, replies, and restacks.

Tamilore, our Senior Content Creator, posted a Substack Note every day in September for The Weekly Scroll, Buffer's own publication. She batch-wrote most of them and scheduled them ahead. Here's how scheduling Notes works, and what a month of it taught her. 🧵

Inside Substack on the web, write your Note, click the calendar icon at the bottom, pick a date and time (it uses your local timezone), then Save and Schedule. The Note sits in your Drafts with its publish time showing. You can schedule up to three months ahead.

Tamilore, our Senior Content Creator, posted a Substack Note every day in September for The Weekly Scroll, Buffer's own publication. She batch-wrote most of them and scheduled them ahead. Here's how scheduling Notes works, and what a month of it taught her. 🧵

As of today, you can plan and queue your Substack Notes alongside your Bluesky and other channels in Buffer! 🎉 🧵 One calendar and one publishing rhythm, plus no context switching:

Buffer shows you which Notes bring in free and paid subscribers, plus impressions and follows. You see which pieces of writing convert people into paying subscribers, and you can double down on what works. 🔥

Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

You don't need this exact stack to try it. Her lighter version starts by hand. Ask Claude, ChatGPT, Perplexity, and Google AI Overviews the questions your customers ask you, note where your brand shows up and where it doesn't, and only write into the gaps you can back with real material. 💙

Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

The writer never touches the automation. They open Buffer, pick up a brief, and write the post. On the next run, the agent checks whether it went live, pulls its metrics, and asks Peec whether the brand is now mentioned for that prompt. That check is what closes the loop.

Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

Every gap is then checked against what the company can credibly say. The agent searches 390 older product pages, the firm's social posts, and its YouTube transcripts. Prompts with no supporting evidence get dropped. Only the top five ideas move forward each week. 👀

Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

Every weekly run opens by checking what's already in motion. Through Buffer's API, the agent sees what's drafted or queued so it doesn't create duplicate ideas, then pulls reactions, comments, impressions, and reach for published posts. Posts that performed well become signals for follow-ups.

Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

There's even data on what gets a LinkedIn post cited. Scrunch found technical details raise the odds by 77% and named entities by 33%, while Unicode bold formatting lowers them by 58% on ChatGPT. A small firm with deep technical expertise is well positioned for that kind of post.

Violeta Maftei is a content marketer. While running test prompts for a course, Perplexity named her client's brand in an answer, even though nobody had done any work to put it there. So she built her first automation to see what would happen with effort behind it. 🧵

The client is a small Romanian firm that sells lightning and surge protection equipment. It has been selling for three years, grows on referrals, and does content marketing in bursts. AI search wasn't on the owner's radar at all.

Miguel David, Engineering Manager at Buffer, had 200 unread articles and no time to read or write about them. Until: he vibe-coded a macOS app that summarizes 10 at a time and queues them using the Buffer API! 🧵

Most articles never make it past the three bullets. The few that do become drafts in his queue, waiting for his take. One line from Miguel's piece stuck with us: "I read more thoughtfully now because I know I have a place to put my opinions." 💙

Miguel David, Engineering Manager at Buffer, had 200 unread articles and no time to read or write about them. Until: he vibe-coded a macOS app that summarizes 10 at a time and queues them using the Buffer API! 🧵

The result is Reader Chomper, a small Mac app that connects three tools he was already using. Readwise stores his reading list, an LLM summarizes each article in 100 words and three bullets, and Buffer queues his posts to LinkedIn and Bluesky.