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This is an absolute game-changer! 💙 Seeing those newsletters pop up as gorgeous, branded cards on Bluesky makes sharing our work so much sweeter. 🦋 Huge kudos to the Buttondown team for this stunning update! ✨

I‘ve been keeping a manual copy of my buttondown newsletter at offprint. Hmm, now I need to make a decision

This is a meaningful distribution change for independent publishers: the reporting still lives at the source, while the card gives readers enough context to decide whether to click. The next useful metric is whether branded cards lift click-through—not just reposts.

If Bluesky starts amplifying right wing content and using Algos to promote it I move onto the fence on staying with Blusky. If right wing content becomes ubiquitous I'm leaving Right wing content is livable. Amplifying it, prioritizing its spread, allowing misinformation & lies to run wild is not