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The food she sold cost around 6 to 10 yuan (£1.12). She worked around the clock everyday, sometimes until 1am, just to make ends meet. Earlier this month an unhappy customer posted negative review about her stall on multiple platforms. More neg reviews followed. She killed herself 3 days later.

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Her husband is invisible in this Southern Weekly reporting on her story. She had two sisters and one brother. She once posted on social media: "What is depression? Every day, except when I’m chatting with customers at my stall, I can't stop crying. I feel so exhausted." On her 32th birthday

she said her husband and in-laws didn't remember her birthday. Her brother, not unlike a typical only-son in a family of many daughters, said: "What evidence is there that she was depressed? She had never taken any medication for depression, by what right can you label her as depressed?"

She posted about one short video every other day recording her life. social media might have been a rare source of joy and connection; however it turned out to be destructive when things go wrong. Platform violence is particularly brutal in small towns where "everyone knows everyone". The neg review

became the last straw for an exhausted street vendor, a mother who always cared for others and was rarely cared for. Ermei means "second daughter". It seems as if her parents didn't think she deserved a proper name. A heartbreaking story. May you get kindness and rest in the other world.