Post

Now that I've attended every (in-person) indie game market at least once, I wanted to share my thoughts on each of them. I sold Propaganda, Coupon Clipper, and/or Tricked Out at each market. Coupon Clipper is a more typical game, while Propaganda and Tricked Out are more out there.

Quick note to start with - I broadly divide customers into 2 types: Impulse Buyers who want a more typical gaming experience and are more price sensitive. Indie Buyers who are looking for more unique experiences. These are the buyers who're also more likely to have heard of your game beforehand.

Dice Tower West Smaller con so less overall sales. Mostly Impulse Buyers. Trick-takers and other cheap small box games do well since they're easy to pick up and play. Games that can be played immediately also do well due to the market being 2 nights (at least this year).

GenCon A lot of people, and jnterestingly more Indie Buyers than Impulse Buyers (I suspect due to the location). A lot of people who bought Tricked Out were looking for it, specifically. It being at GenCon wasn't the be all and end all though, sales were pretty comparable to the other markets.

LFG Con Not much to say about this one. It's a small local con, and didn't even have enough sign-ups this year, but was very convenient for me last year so I can't complain.

PAX West Pretty crowded. Definitely more Impulse Buyers than Indie (I had to explain what a trick-taker was a few times). Games that are psuedo-TCG or social deduction would probably do well here, since it's a more casual video gamer-esque crowd. Con where I sold the most of Coupon Clipper.