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I really think you’re aiming too low. Let’s circle back to your fundamental KPIs. Instead of matching the market need, I think you can disrupt the status quo and find new stakeholders which shift the current paradigm to match your org strengths and core values!

It's just like my grams always said, "When you're struggling, just ask: What would the shareholders think?"

Don't forget the synergy!

You inflicted this entire Weird Al song into my brain just with a few words. youtu.be/GyV_UG60dD4